Innovation #2
The Largest-Selling Planter Box in the U.S.
The customer reviews on the left are from the website of a major big box home improvement retailer. There are nearly 30,000 of these planters sold annually for as much as $84.95 each. Since the consumer trends toward larger planters (the biggest planter at an affordable price), this item sells extremely well.
Problem:
- The planter cubes poorly—only 600 pieces per shipping container and fewer when palletized and moved by truck domestically
- Result: Retail price is high, reducing unit sales in favor of cheaper, less attractive whiskey barrel tubs
- As indicated to the left, the overall customer reviews of this item are poor—consumers love the appearance of the planter but there is a systemic problem due to structural deficiencies.
The EDIA Solution
- Re-engineered the product, strengthening corners and replacing staples with wood screws
- Improved cube with EDIA flat-pack, significantly reducing supply chain costs
- This produces a superior product which can retail nearly 50% below than the conventional planter while improving retailer’s ROI
- As you can see, the appearance of the EDIA product is indistinguishable from that of the conventional planter
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